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Jaguar XJ Supersport Taxi: Nürburgring Nordschleife’s quick posh cab
Sat, 05 May 2012Jaguar XJ Supersport Nurbrurgring Taxi Jaguar has launched a ‘Taxi’ service at the Nürburgring Nordschleife with an XJ Supersport fitted with Sport & Speed Packs. When most of us think of a Nurburgring Taxi we think of Sabine Schmitz frightening the life out of Munich businessmen with a swift lap of the ‘Ring in an M5. Sadly, Sabine doesn’t play Taxi driver any more and BMW use M3s.
MINI’s Olympic Marketing Masterstroke
Wed, 08 Aug 2012BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.
News watch March 2011: today's auto industry news
Thu, 31 Mar 2011Welcome to CAR Magazine's news aggregator as we round up the daily stories in the auto industry. Top tip: news summaries are added from the top hour-by-hour Thursday 31 March 2011• US President Barack Obama has strated all US government cars and trucks purchased from 2015 must be alternative-fuel vehicles (Automotive News)• Nissan CEO Carlos Ghosn has denied a report in Japan's Nikkei newspaper that he is leaning towards a formal merger of Nissan and Renault (Reuters)• Fiat CEO Sergio Marchionne says that Chrysler's share IPO may now take place in 2012, depending on financial progress this year (Bloomberg)Wednesday 30 March 2011• Tesla CEO Elon Musk has called a report that the EV carmaker is a takeover target 'bad analysis' and remains confident the firm will stay independent (Bloomberg)• The BBC denies that it rigged a December 2008 Top Gear TV test of the Tesla Roadster, in response to being sued by the EV carmaker (BBC News)• First Group, the UK's largest public transport operator, has announced a £160m investment in new buses, ordering 955 new buses from UK manufacturers Wrightbus and Dennis over the next two years (BBC News)• Japanese production woes look set to continue into April. Toyota expects the majority of Toyota and Lexus production on 14 April (Automotive News)• Saab production has re-started again, following a half yesterday afternoon.