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New Jaguar XJ – the Marketing

Elle Macpherson and Jay Leno - the very start of marketing for the new Jaguar XJ Marketing One thing you will see if you do any amount of air travel is the complete takeover by Jaguar of T5 at Heathrow. Huge billboards, touch-screen adverts, in-flight magazines – arrivals and departures all – will be barraged with the new Jaguar XJ for a whole month. And it’s a clever – and cost-effective – move by Jaguar.

Congress scales back tax break for car buyers

A proposed tax break for new-vehicle buyers is dramatically scaled back in the final version of the economic stimulus bill. Auto dealers and their allies had sought to make interest on auto loans and the sales and excise taxes on new-vehicle purchases deductible from federal taxes. Proponents say those measures are needed to boost showroom traffic and sales.

Nissan Resonance [w/Gallery]

Nissan's Resonance concept has made its world debut at the 2013 North American International Auto Show (NAIAS). The Resonance concept, created by Nissan Design America under the direction of senior vice president and chief creative officer Shiro Nakamura, features the ‘V-Motion', which starts from the tinted acrylic front grille with Satin Chrome accents and moves through the hood, framed by the boomerang-shaped headlamps. A sharp character line feeds from the headlamps above the pronounced wheelarches before dipping and then flicking upwards into the rear lamps.