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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Button & Brawn – World Champions

Barricehllo, Brawn and Button celebrate the Brawn Success The Brazilian Grand Prix was chaotic even before the lights went out to start the race. Qualifying was a nightmare with a constant deluge of rain soaking the track and Button seemed to have lost all chance of a win when he started 14th, with team mate – and chief rival for the championship – Barrichello on pole. The race saw Barichello suffer a puncture; Trulli and Sutil almost coming to blows after a coming together that also pitched Alonso out; Raikkonen lost his front wing and suffered a puncture and Kovalainen left the pits with his fuel hose attached, which sprayed fuel on Raikkonen and set fire to his car.

Porsche hits out on CO2

By Phil McNamara Motoring Issues 22 June 2007 10:30 Porsche's next Cayenne and Panamera saloon will get petrol-electric hybrid engines, CAR Online can confirm, as the firm strives to reduce CO2 emissions. The sports car maker has gone on the attack, with tough new European Union guidelines on carbon emissions looming. Brussels has already announced it would like the average new car's emissions to total 130g/km of CO2 by 2012, and is now haggling with the industry about implementing the target.