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VW group design future

By Adam Towler Motor Industry 23 June 2008 19:01 VW Group’s Design Director Walter De Silva shed light on the future direction of Volkswagen design during a lecture earlier this week at the old Fiat Lingotto factory in Turin. Extolling his own thoughts on design amid the current world – “constraints are what promotes creativity” - he described VW as being immersed in a process of defining their design language as Audi had already done to achieve the quality and diversity necessary. Audi design DNA was “understood by everyone in the company” he said, “right down to the smallest details”.

Who's Where: Martin Uhlarik appointed SAIC UK Design Director

SAIC Motor has announced the appointment of Martin Uhlarik as its new UK Design Director amidst plans to significantly expand its European Design Center at Longbridge, UK. Canadian-born Uhlarik has been appointed by Tony Williams-Kenny, who takes over as Global Design Director at SAIC's Shanghai design base. Uhlarik comes in with experience as Senior Interior Designer for Skoda's Prague studio, Project Design Leader for Nissan Design Europe in London.

Lexus launches own Design Award contest

The first Lexus Design Award has been launched that gives the next generation of designers the chance of seeing their work showcased at next year's Milan Design Week. The theme of this global competition is ‘Motion', with Lexus looking for designs that respond to issues 
in daily life that relate to ‘Motion' as well as providing solutions. Two of the ten award winners will then develop prototypes with a renowned designer – either Sam Hecht or Junya Ishigami – acting as their mentor.