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Toyota Auris Hybrid in the UK
Wed, 24 Jun 2009Toyota are to produce a Hybrid version of the Auris Toyota are planning on building – in the UK – a Hybrid version of the Toyota Auris. This will feature the same Hybrid platform as the Prius, which will give it a 98bhp petrol engine together with an 80bhp electric motor. But because the Auris is smaller than the Prius, and less well equipped, the new Toyota Auris Hybrid will come in at a lower price, which will pitch it below the Honda Insight – a key marketing advantage.
Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)
Fri, 17 May 2013But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.
Lexus takes Gen XY on a 'Dark Ride'
Mon, 24 May 2010Lexus' small CT 200h hybrid won't go on sale until February, but a short online movie called Dark Ride is already promoting the vehicle and reaching out to younger buyers. Lexus and its ad agency, Skinny, aim to generate excitement among consumers 16 to 44 -- known as Gen XY. That demographic is a far cry from the median age of Lexus' owners -- 57.