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Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.

Jaguar-designed Santa's sleigh (2009)

Santa's sleigh by Jaguar By Tim Pollard First Official Pictures 14 December 2009 10:01 CAR has resurrected our Christmas theme from last year, commissioning some top car designers to sketch out their vision for Santa's sleigh. And our first festive treat is this new Jaguar sledge, an intriguing look at a Big Cat on its way to the next chimney top.The bright red sky scooter was designed by 25-year-old Jaguar exterior designer Thomas Smith. He graduated from the Royal College of Art in June 2009 and joined Jaguar this summer, after a placement in Coventry's advanced design studio where he penned a luxury flagship coupé blue-sky project.His version of Santa's sleigh reveals a push-me-pull-you, very modern take on what a Jag could be.

Studio Focus: SAIC European Design Centre

SAIC European Design Centre Brands MG and Roewe Established 2010 (in current guise) Location Longbridge, UK Staff 35 Studio leader Martin Uhlarik SAIC's presence in Europe is limited at best through its MG brand, but if its sales are almost exclusively concentrated in its home Chinese market currently, MG's design roots are firmly planted in its spiritual British soil. All current Morris Garages cars – the MG6, 3 and 5 (in chronological order) as well as the CS concept shown at the Shanghai motor show in April – are products of SAIC's European Design Centre in Longbridge, near Birmingham in the English midlands, albeit finalized in Shanghai. The studio was opened in 2010 after a £5million investment in SAIC's UK Technical Centre but such are the ambitions of the company that it has already received a further £1.5million investment to almost double its size.