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Tuner MTM debuts 722 hp Audi RS6 Avant

It seems a minor horsepower war has just erupted over in Germany, and the title at stake in this conflict is which tuning house can build the most powerful Audi RS6 Avant. Not that long ago ABT Sportsline unveiled a 700 hp Audi RS6 Avant, an absolutely rabid grocery-getter that can make the sprint to 60 in just 3.4 seconds. ABT's RS6 Avant packs 25 percent more power than the stock version of the RS6 Avant, which made an already hair-raising 560 hp.

Hyundai incentive includes job loss insurance

During a focus group meeting in late November, Joel Ewanick, Hyundai Motor America's vice president of marketing, realized no matter how much cash Hyundai piled on the fenders, it probably wasn't going to get buyers into showrooms. Not when they were worried about losing their jobs. "The question for consumers right now is what is going to happen to their income in 2009," Ewanick told Automotive News.

Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.