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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

First Sight: Citroën C4

 The Citroen C4 is a new car that shall be formally unveiled at the Paris Motor Show in September as the replacement for the Xsara that has been quietly competing in the European C-class for six years. The C4 was previewed in Geneva with the C4 Sport (a WRX themed concept car based very closely on the production 3-door C4) and less directly with the C6 Lignage Citroen concept car of Geneva 1999 which introduced many of the new car's exterior and interior design themes on a larger vehicle concept. Sitting between the C3 and C5 in Citroen's range, the C4 platform will also be shared by Citroen's partner Peugeot for the 307 replacement.

Webinars: 'Bring on the Bling' - Lighting with LEDs from OSRAM

Light Emitting Diodes (LEDs) are revolutionizing automotive exterior lighting. No longer restricted by design and implementation constraints associated with traditional light sources, LEDs are providing designers and stylists with fresh canvases, illuminating their creativity. The implementation of this latest technology was the subject a CDN webinar in our ever-growing series.