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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Porsche unveils 2015 911 Targa

Porsche has given its latest 911 Targa a heavy dose of retro appeal through the adoption of a series of classic styling cues that hark back to that of the original model launched in 1965. Unveiled at the Detroit auto show, the new 911 Targa is based around the same aluminium bodyshell and four-wheel drive mechanical package as the 911 Carrera 4 Cabriolet, alongside which it will be produced at Porsche's Zuffenhausen factory on the outskirts of Stuttgart, Germany. Among the traditional styling elements Porsche's design boss Michael Mauer has chosen to resurrect on the new car is a fixed B-pillar hoop, or Targa bar as it has come to be known over the years.

Bugatti Veyron Grand Sport Vitesse (2012) revealed

This is the Bugatti Veyron 16.4 Grand Sport Vitesse, and it’s quite possibly the world’s fastest convertible. It will be unveiled at the Geneva motor show in March 2012. Effectively the Bugatti Veyron Grand Sport Vitesse is what you get when you cross the open-top body of the Veyron Grand Sport with the monstrous 1183bhp powertrain of the Veyron Super Sport.