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Hyundai Intrado Concept previewed ahead of Geneva 2014 debut

The Hyundai Intrado (pictured) will debut at Geneva 2014 The Hyundai Intrado Concept (pictured above) is being previewed ahead of a debut at next year’s Geneva Motor Show, and previews not just the new Intrado but Hyundai’s vision of its future. The Intrado (HED-9) looks to be a compact SUV/Crossover and features Hyundai’s Fluidic Sculpture 2.0 design, showcasing the design future of Hyundai now Peter Schreyer is pulling the design strings at Hyundai as well as Kia. Hyundai say the Intrado is built round a super-lightweight structure using advanced materials joined with a revolutionary technique which, say Hyundai, could change the way cars are constructed in the future.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

8th L'Argus Design Competition announced

From 1 June 2009, design students will be invited to take part in the eighth annual L'Argus European Design Competition, which this year takes as its theme 'Less is More: Traveling in the Era of Simplicity'. Questioning students on the concepts of mobility and the future of automobile design, this contest - organized by French magazine L'Argus de L'Automobile - will run until 11 December 2009 and culminate in an awards ceremony on 20 January 2010. The competition is open to students attending design colleges within the European Union and Switzerland, including non-automotive courses covering disciplines such as industrial design, fine arts and architecture.