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Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

McLaren F1 driver finds himself in hot seat

The McLaren F1 is one hot supercar--literally, in the case of one of the 106 built. A McLaren was being driven in Santa Rosa, Calif., on Monday afternoon when the engine compartment caught fire. The car's owner, identified by the Santa Rosa Press Democrat as Irv Kessler, was driving.

Spyker uncertainty leads to redundancies at CPP

Will we ever see the Spyker C8 Aileron Spyder go in to production? Having geared up for production of Spyker Cars, the uncertainty surrounding ownership and future production has lead to management redundancies at CPP. It all started so well for CPP (Manufacturing, Global Holding et al) when it was announced that Spyker Cars had been bought by CPP.