Attwood 105639 Mercury Custom Fit Engine Cover / on 2040-parts.com

GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Jaguar makes XK range more Dynamic for 2015

Jaguar has launched two new special edition XK models for the 2015 model year, both boasting greater value and offering more visual appeal. The XK Signature and XK Dynamic R replace all previous variants other than the range-topping XKR-S – yes, that includes the previous XKR model – and have been configured to fit in more comfortably alongside the smash hit F-Type range. Jaguar F-Type Coupe R prototype review (2014 onwards) 21 reasons why the Jaguar F-Type Coupe R will blow your mind Both models will arrive in showrooms in March – which, coincidentally, is the same time Jaguar’s new F-Type Coupe derivative also goes on sale… The XK Signature is the new value leader.

Dodge lands anchorman Ron Burgundy as spokesman

Dodge landed legendary anchorman Ron Burgundy as its new spokesman for the 2014 Dodge Durango. Will Ferrell's character will host several spots shown on broadcast, cable, and on the Internet at funnyordie.com or burgundydodge.com. The 2014 Dodge Durango is on sale now with a base price of $30,790.