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Ford Model T climbs Ben Nevis: Ford Heritage Images

Ford Model T climbs Ben Nevis in 1911 (click for full size image) When the good Mr Clarkson decided Top Gear should do a piece about a Land Rover Discovery using its incredible off-road abilities to climb a mountain in Scotland we were all astonished that – despite a couple of hiccups on the way – he managed to get one of Land Rover’s finest up a mountain where cars were never designed to go. What’s even more astonishing is that Ford managed to do the same 100 years go, but they used a standard Model T and choose Britain’s tallest mountain – Ben Nevis – for the stunt. The 20 horsepower Model T was driven up Ben Nevis as a publicity stunt for Ford’s agent in Edinburgh.

France mandates that drivers carry Breathalyzer-like test kits

As Orson Welles reminds us above, French champagne has always been celebrated for its excellence. And fermented grape products are as indelible a signifier of Gallic culture as fine cheese, very fast trains and the hydropneumatic suspension. But the enjoyment of a tipple involves responsibility, something that alcohol consumption isn't always conducive to.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.