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Nissan Micra (2010) at the Geneva motor show

This is the new Nissan Micra, revealed today at the 2010 Geneva motor show by company chief exec Carlos Ghosn. Blame the need to appeal to buyers in over 160 countries, and Nissan’s desire to keep its cost down – fancy steel pressings cost cash. The new Micra will be built in at least four factories across the globe; Nissan’s Sunderland plant will build the new Juke and Europe’s supply of the Micra will come from a factory in India.

Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Land Rover Freelander 2: the official 2011 facelift

Efficiency, it seems, is the name of the game these days and Land Rover is no exception to playing the green card. With a new range of diesel engines and some sleeker style, the 2011 Freelander 2 is said to be more powerful and efficient than the outgoing model. First there was the FWD Evoque.