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Lotus Evora at the London motor show 2008

By James Foxall and CAR reader reporter Jacomoseven Motor Shows 23 July 2008 01:43 Lotus will call its new 'Project Eagle' 2+2 sports car the Evora, it announced today at the London motor show. And whatever you think of the name, the new Lotus Evora was one of the undisputed stars of the show – and one of the few genuine global debuts. What’s new on Lotus’s London motor show stand?Pulling in crowds of expectant photographers and cameramen like you get at Europe's upper-echelon motor shows, the launch of the Evora gave this motor show a feeling of old-school glamour, not seen at a British expo for the past decade.

James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Audi R18 E-tron Quattro (2012) first official pictures

If you don’t fancy the chances of the Toyota TS030 Hybrid winning at Le Mans on its first attempt, then you’re looking at the car that will probably be taking the chequered flag at La Sarthe on June 17 2012. It’s the Audi R18 E-tron Quattro, a hybrid version of the Audi R18 TDI that won the 2011 Le Mans 24hrs. Audi R18 E-tron Quattro?