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Michelin Challenge Design competition celebrates 10 years

Michelin has released a short video documenting the last ten years of the Challenge Design competition. With excepts from jury members Freeman Thomas, Director of Advanced Design at Ford; Victor Nacif, VP of Design at Nissan Design Europe; Geza Loczi, Director of Design at Volvo Monitoring Concept Center; Dave Marek, Advanced Design Director for Honda North America; Steward Reed, Chair of Transportation Design at ACCD; Frank Saucedo, Design Director of GM's Advanced Design Studio in California and Chris Chapman of BMW Designworks USA, the video outlines some of the 2700 entries Michelin has received since the competition's inception in 2002. That year, the MCD display at the NAIAS in Detroit featured cars from European design houses.

Lexus takes Gen XY on a 'Dark Ride'

Lexus' small CT 200h hybrid won't go on sale until February, but a short online movie called Dark Ride is already promoting the vehicle and reaching out to younger buyers. Lexus and its ad agency, Skinny, aim to generate excitement among consumers 16 to 44 -- known as Gen XY. That demographic is a far cry from the median age of Lexus' owners -- 57.

Ford eyes dandelions as sustainable alternative to synthetic rubber

Ford, in conjunction with Ohio State University, is turning to the humble garden weed as sustainable resource, researching the dandelion's potential use as an alternative to synthetic rubber. While the automaker already makes considerable use of sustainable materials in its vehicles – such as soy foam seat cushions and straw-filled plastic for interior trim – this latest discovery opens up a wealth of new possibilities for automotive applications. According to research conducted by Ford, a milky-white substance that is found in certain dandelion roots can produce a sustainable rubber that could be used to create plastic parts for vehicle interiors.