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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Chevrolet Bids Farewell To Europe

AMERICAN car giant General Motors has made a surprise announcement that from 2016 its Chevrolet brand will be no more in Europe. The company has stated that it wishes to concentrate on long established brands Opel and Vauxhall instead. All is not lost, as GM will keep what it says is its ‘iconic’ models such as the Corvette, while the firm intends to focus attention on its traditional American luxury brand Cadillac ahead of a greater European push in the next few years.

Uwe Bahnsen 1930-2013

The design world remembers Uwe Bahnsen, who passed away on 30 July aged 83. Born in Hamburg, he studied Fine Arts at the Hochschule für Bildende Künste before joining Ford in 1958. His final position at the blue oval was vice president of design, which he held until 1986.