Audi A4 8e B6 B7 Battery Cover New Genuine 8e1819422a 01c on 2040-parts.com

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Audi outlines seven tech innovations

Audi has revealed details of seven new innovations being explored by its designers and engineers including electromobility, ultra-lightweight construction, networked mobility and lighting technology. Lighting design The team in charge of lighting design – an area in which the company is the current leader in terms of LED daytime running lights and headlights – and next up they plan on introducing OLED technology (Organic Light Emitting Diode) to its vehicle range. Only a few nanometers thick, this paste-like material spans the space between the anode and cathode, both of which are enveloped in an electrically conductive coating.

Bonneville broadcast will add pepper to the salt

If you've ever been to Bonneville during Speed Week, you know what a thrilling corner of the motorsports world the place occupies: standing out on the endless, blazing-white expanse of salt, hearing the cars before you see them, seeing first the roostertail of salt rocketed into the air, then the tallest part of the rear fin, then the car itself, blasting over the curvature of the Earth, followed by engine cutoff, popping chutes, deceleration and the giddy celebration of driver and crew as yet another record falls. But most people -- those with jobs, kids, responsibilities (where are your priorities, people???) -- will never get a chance to go. So this year, the Southern California Timing Association has made a deal to broadcast audio of the entire Speed Week live, as it happens, direct from the salt, on the fabulous internet.