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Smart Forfour (2015): first official photos
Wed, 16 Jul 2014By James Clark First Official Pictures 16 July 2014 19:30 The Smart ForFour is back - and this time it's twinned with the new, rear-engined Smart ForTwo rather than a bitsa Mitsubishi. The second-generation Smart ForFour was unveiled at an event in Berlin tonight, and marks the return of Daimler to the affordable family hatchback segment. With weak sales and an indistinct DNA, the first Smart ForFour was a sales flop and lasted only a couple of years.
Who's Where: Bryan Nesbitt becomes General Manager of Cadillac
Fri, 31 Jul 2009Bryan Nesbitt, who until last week was General Motors' North American Vice President of Design, started his new role as general manager of the Cadillac brand on Monday, July 27. His appointment, which surprised many, is part of an effort to integrate design, marketing and advertising, which have always been intrinsically linked. While this move marks a significant step change in the positioning of the new General Motors, which, under the direction of product czar Bob Lutz, has seen fit to promote a young designer into such a high level managerial position, it is a triumph not only for Nesbitt, 40, but for all designers: it is the first time that a designer has been promoted to one of the top executive roles at an automotive company.
Genesis and Elantra to star in Hyundai's Super Bowl ads
Tue, 24 Dec 2013Hyundai is getting ready for the Big Game, and by that we really mean the big ad game, and the stars of their seventh consecutive Super Bowl ads will be the 2015 Genesis and the 2014 Elantra. Last year's Super Bowl ad from the automaker featured the Hyundai Santa Fe in two spots titled "Epic Playdate" and "Team," both of which were well received. For Super Bowl XLVIII, the 2015 Hyundai Genesis spot titled "Dad's Sixth Sense" is set to air during the first quarter of the game, and all Hyundai is saying for now is that it will highlight the sedan's Automatic Emergency Braking feature in a way that relates to the near-misses and saves of everyday parenting.