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Porsche uses phone-formatted bar codes to connect with customers

Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.

Porsche buyers put the brakes on stop-start technology

By Chris Chilton Motor Industry 23 June 2008 18:56 Direct injection and a clever new PDK dual-clutch gearbox have cemented the new 911’s reputation as the greenest performance car around, but Porsche engineers are being hampered from making the iconic sports car even cleaner by the public’s reluctance to accept further green technology Engineers at the launch of the facelifted 911 told CAR that fitting a BMW-style start-stop system could chop a further 10g/km from the Carrera’s 225g/km CO2 rating but that performance car buyers weren’t keen on having such overtly planet-conscious tech on their cars. Start-stop works by cutting the engine when the car’s stationary in traffic, and restarting automatically when you touch the pedals to move off again. Every manual transmission-equipped BMW 1-series comes with the technology, excepting the truly high performance versions.

Porsche to produce Boxster S Black Edition

The new 2012 Porsche Boxster S Black Edition will be available this spring, the automaker said Wednesday. The Black Edition is powered by the same 3.4-liter six-cylinder engine found in the Boxster S. But the Black Edition produces 320 hp, 10 more than the Boxster S.