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Suzuki goes to the dogs with Super Bowl ad and free pet ID tags

Suzuki on Thursday released its 60-second Super Bowl commercial that highlights the all-wheel-drive version of the Suzuki Kizashi Sport. This is the second consecutive winter-themed Super Bowl commercial for Suzuki. Last year, the Kizashi battled “wicked weather” snowmen inspired by the comic strip “Calvin and Hobbes.” The new ad features Inuit people and their sled dogs.

Semi-autonomous driving system reduces accidents by 75% [w/video]

Scientists from MIT have developed a semi-autonomous driving system that is proven to reduce acccidents by 75 per cent. A front-mounted camera and laser range-finder identify the car's surroundings while making realtime updates to distances, mapping out the car's movement into 'safe zones'. The system also asseses the vehicle's limits, such as grip, and corrects the car.

Vauxhall's new badge

By Tim Pollard First Official Pictures 09 April 2008 00:00 Vauxhall has redesigned its griffin badge - and the new Insignia is the first car that will bear the new mascot. It's a typically modern rebranding: the graphic designers have zoomed in on the upper torso of the griffin, giving it a sharper, modern look and the word Vauxhall is now incorporated in the badge.The company's grille-wide V front end will be abandoned, the new grille preferring an Opel-style roundel, enlarged and sitting slap bang in the middle of the grille. It's not all change, however.