Audi Oem 14-16 Q5-engine Intake Manifold Gasket 059129718a on 2040-parts.com

Mercedes S-Class AMG Sport Edition – it’s another S-Class run-out special

The Mercedes S-Class AMG Sport Edition is another ‘final’ S Class model with extra equipment as the W221 comes to the end of its shelf life. The current Mercedes S-Class (W221) has been with us since 2006, despite which it’s still a fine car (and a great secondhand buy), but it’s about to be replaced by an all new S-Class. That’s why S-Class sales are falling and why Mercedes has rolled out the S-Class Grand Edition and CL Grand Edition to persuade buyers that a new S-Class (or S-Class coupe, in the case of the CL) is still a good place to park a sizeable chunk of change.

New V12 engine set to power baby Rolls-Royce

Rolls-Royce said Monday that the upcoming production version of the 200EX concept car revealed at the Geneva motor show earlier this month will be powered by turbocharged 6.6-liter V12 engine. Part of a new family of gasoline engines developed by parent company BMW--among which is the turbocharged 4.4-liter V8 used in the 7-series--the new four-valve-per-cylinder engine receives the latest in direct-injection technology and is claimed to produce in excess of 500 hp. With the smaller V8 developing 442 lb-ft of torque in the range-topping BMW, the new V12 destined for the price-leading Rolls-Royce is expected to be in the vicinity of 553 lb-ft--something that should ensure what the British carmaker likes to refer to as traditional waftability--in other words, relaxed cruising.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?