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Honda Fit EV cars being tested by Google, Stanford and California city

Honda dropped off a fleet of 2013 Fit EVs last week to Google, Stanford University and the City of Torrance, Calif., as part of the Honda Electric Vehicle Demonstration Program. All of the participants will conduct tests and log feedback for the company. “The goal of the Honda Electric Vehicle Demonstration Program is to better understand the challenges and opportunities associated with the advancement in battery-electric technology,” said Steve Center, vice president of the environmental business development office at American Honda.

SPD and Volkswagen Group launch new program

The Scuola Politecnica di Design and Volkswagen Group Design are continuing their partnership on the Transportation and Car Design Masters by offering a program including scholarships and employment opportunities for the very best candidates. This project focuses on the theme of sustainable urban mobility as interpreted by Audi and Skoda. 20 million people are expected to visit Expo 2015 in Milan leading to congestion problems, and so VW Group wants to see a vehicle that is connected to the brand's concept of ‘freedom, versatility, and swift transport'.

Mercury dies off, Lincoln to benefit

Ford's brand portfolio is set to get smaller by the end of the year. Following the sale of Aston Martin, Land Rover, Jaguar and most recently Volvo (to Chinese automaker Geely), the Blue Oval has now announced the demise of its 'middle of the range' Mercury brand, with production of the last vehicles set to cease at the end of 2010. In a statement released to media, Ford announced that the shuttering of the 71-year old Mercury brand was in the interest of focusing on Lincoln, the automaker's only remaining premium brand.