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Volkswagen, Dogs & Star Wars – a Super Bowl Ad

VW gets the dogs out for its Super Bowl Advert Volkswagen is planning a new Star Wars themed advert for the Super Bowl, this time with dogs singing the Star Wars theme. It may not be a big deal for us on this side of the Pond, but adverts in the Super Bowl are a very big deal for car makers in the US. Last year Volkswagen managed a viral hit with their ‘Little Vader’ take on Star Wars for the Super Bowl Ad, so they’re back this year with a variation on the same theme, with a choir of dogs barking out the Star Wars Theme.

Toyota Prius C not coming to the UK – Yaris Hybrid instead

Toyota Prius C - leaked in the photo above - is not coming to the UK Just last week we revealed that the new compact Prius City car – dubbed the Toyota Prius C – has leaked out in Japan from a brochure, ahead of an expected debut at the Tokyo Motor Show next month. But the UK won’t be getting the Prius C. A Toyota spokesman has said that with the UK already having the UK-built Auris Hybrid – and the Yaris Hybrid arriving next year – there are no plans to bring the new small Prius to the UK.

BMW, Daimler experiment with upscale rent-by-the-ride

Two European luxury brands are tiptoeing into car sharing, a radical move for carmakers whose business for the past 100 years has been selling to individuals. German archrivals Daimler AG and BMW AG have launched sharing programs. The automakers say the move was prompted by changing attitudes about car ownership, especially among young buyers, and increased urban congestion.