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Lincoln opens first dedicated design studio for 40 years

Ford has opened the first dedicated Lincoln design center for 40 years in Dearborn, Michigan, as part of its ongoing brand reinvention. Last August Ford announced it would be creating the studio for its luxury brand as well as increasing spending, giving it unique interiors and powertrains in an effort to differentiate it from the core Ford offerings. The Lincoln Design Studio has been built on the campus of Ford's Product Development center and houses designers, sculptors, modelers and engineers who make up part of a larger Lincoln Product Development team that will create four new Lincoln vehicles by 2015.

Goodwood Festival of Speed gets a Phantom Coupe

Tom Purves of Rolls Royce handing over a Phantom Coupe to Lord March for the Goodwood Festival of Speed [ad#ad-1] We brought you news of the launch details for the 2009 Goodwood Festival of Speed last week, and today it has been announced that Rolls Royce has lent the Goodwood Festival of Speed a Rolls Royce Phantom Coupe as the official Course Car for this year. Now a Phantom Coupe is not the first car you would think of as a course car. Bit too expensive and not exactly capable of massive feats of performance (although it is, at least intil the Silver Ghost arrives, the most ‘Sporty’ of the Rolls Royce models), but it fits the Goodwood event perfectly.

Fiat to offer two spinoff models based on the 500L for 2014

Fiat unveiled two new versions of its popular 500L in its home market a couple months ago, the 500L Living and 500L Trekking editions, both designed for different audiences. While the 500L Trekking will have adventure in mind, offering a taller ride height and protective bumpers, the 500L Living will be an ideal car for young families. For the 2014 model year, Fiat will be offering both of these in the U.S.