Genesis and Elantra to star in Hyundai's Super Bowl ads

Hyundai is getting ready for the Big Game, and by that we really mean the big ad game, and the stars of their seventh consecutive Super Bowl ads will be the 2015 Genesis and the 2014 Elantra. Last year's Super Bowl ad from the automaker featured the Hyundai Santa Fe in two spots titled "Epic Playdate" and "Team," both of which were well received. For Super Bowl XLVIII, the 2015 Hyundai Genesis spot titled "Dad's Sixth Sense" is set to air during the first quarter of the game, and all Hyundai is saying for now is that it will highlight the sedan's Automatic Emergency Braking feature in a way that relates to the near-misses and saves of everyday parenting.

Caterham sells F1 team

Caterham The Caterham Formula 1 team has been sold to a consortium of Swiss and Middle-Eastern investors following a poor season so far in 2014. Rumours that Caterham would cut its losses have been rife, since team founder Tony Fernandes threatened to quit if things didn't improve this year. The team is currently bottom in the championship and Fernandes hinted of an exit last week, when he tweeted “F1 hasn't worked, but love Caterham Cars.” Graham Macdonald, Caterham Group CEO: “Firstly I want to thank everyone who was involved in the F1 team for all their hard work and dedication since the team’s first days in 2009.

Ferrari ramps up engine-making -- for Maserati

Ferrari is adding 250 workers and expanding its engine-building capacity, even as it says it will cut car production this year at its landmark factory in Maranello, Italy. Why the cause for growth? Ferrari is ramping up its in-house engine operation and will produce more V6 engines, which sister company Maserati will use in the redesigned Quattroporte sedan and the smaller E-segment entry, the Ghibli.