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Build the C-class in Alabama? Mercedes will decide by January

Daimler AG will decide by January whether to shift some C-class passenger-car production to its U.S. factory in Vance, Ala. “It's no secret that a decision for the new C-class has to be made in the near future,” and that includes expansion of production, Daimler CEO Dieter Zetsche said Thursday during a briefing with journalists.

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Fashion designers make their mark on Opel/Vauxhall Adams

Vauxhall has joined forces with fashion designers Louise Gray, James Small and Fred Butler by giving them the chance to personalize their own Adam car. Each designer had their own Adam to customize and they set about the task of using it as a canvas to express their own signature style. Gray, whose designs are typically colorful and bold, used foil-printed silk crepe and large sequins to personalize her car; Small's smooth, brightly- painted Adam represents his printed menswear line, while Butler's vibrant geometric design conveys his personal style.