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Toyota uses cash offers in bid to get rolling
Mon, 19 Jan 2009Coming off a sharp sales decline in December, Toyota Division is trying to lure buyers into showrooms with new cash offers for customers and dealers. Even the Prius is getting support, after having been excluded from the brand's lavish incentive program in the last quarter of 2008. Toyota put $750 in dealer cash on the hood of the hybrid car.
Audi A3 saloon gets the Ricky Gervais treatment for USA (video)
Mon, 17 Mar 2014Ricky Gervais (pictured) fronts a new advertising campaign for the Audi A3 in the USA Audi of America has launched an advertising campaign for the new Audi A3 saloon featuring Ricky Gervais and a soundtrack of Queen’s ‘We are the Champions. Which doesn’t seem the most logical fit. But it seems the theme of the new Campaign for the A3 is ‘Uncompromised’, and Ricky Gervais – especially with his hosting antics at the Globes – is considered a man who sticks to what he believes, without compromise.
College Exhibition: Royal College of Art - GE Plasticon project
Mon, 08 May 2006Postgraduate students at London's Royal College of Art recently presented the results of a multi-disciplinary design project in collaboration with GE Plastics. As part of the 'PLASTicon' project, 17 RCA first year MA students researched, designed and built models of concept vehicles aimed at the needs of different markets - from SUV owners to Gen-Y consumers - utilising the capabilities of plastics. Beginning in December, the students from the Vehicle Design course as well as from Textiles, were split into six teams tasked with conducting research into specific scenarios, including emerging generations and emerging markets to meet specific challenges of today and tomorrow.