Auto Meter 3397 Sport-comp Digital Air/fuel Ratio Gauge on 2040-parts.com

Ram brand created, Gilles to lead Dodge cars and Fong leaves in Chrysler shakeup

Chrysler Group has created a new brand called Ram for its trucks and named its top designer, Ralph Gilles, as CEO of Dodge cars. The new structure overhauls a setup announced in June as the automaker emerged from bankruptcy in an alliance with Fiat S.p.A. Michael Accavitti, who had led the Dodge brand, has "resigned to pursue other interests," the company said in a statement.

Chrysler unveils new ads to follow 'Halftime in America' campaign

A quartet of 60-second spots from the Chrysler/Fiat group launching this weekend comprises the next installment of the automaker's campaign that began famously during the Super Bowl with the two-minute "Halftime in America" commercial. Or, as Chrysler terms it, this is "the second half." The spots, all the work of ad agency Wieden & Kennedy, Portland, each aimed at a different company brand, are themed to the same "hope and encouragement" message delivered by Clint Eastwood in the campaign's first incarnation and continue the spirit of the "Imported from Detroit" motto. You can watch the ads at www.youtube.com/chrysler.

Alfa Romeo teases the 4C. Why?

Alfa Romeo 4C Frankfurt Tease (click for full image) We’ve had good reason to report on the Alfa Romeo 4C since it arrived on the car landscape back at Geneva in March. The 4C is exactly what Alfa should be doing to resurrect interest in the marque. They’ve done lots of good with the cracking little MiTo and the surprisingly good Giulietta.