Auto Meter 3433 Sport-comp; Mechanical Water Temperature Gauge on 2040-parts.com

VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Volkswagen Nils concept

Volkswagen will give its newest concept vehicle, named Nils, its public debut at the 2011 Frankfurt motor show. The single-seat electric concept vehicle, which has been designed to be economical and production feasible, features an aluminium space frame, wing doors and free-standing wheels. Though its inspiration may come from Formula 1, the styling has its origins at the Volkswagen Design Centre in Potsdam, Berlin.

Frankfurt 2011: 2012 Subaru XV gets unveiled

2012 Subaru XV arrives on the Frankfurt stage We did moan – which we have been known to, from time to time – about the tease for the launch of the 2012 Subaru XV at Frankfurt. We moaned because we couldn’t see the point. We couldn’t see the point in Subaru teasing the XV with art photos, particularly when those photos showed a production XV which looked exactly like the concept XV.