Auto Meter 3627 Sport-comp Ii; Electric Oil Pressure Gauge on 2040-parts.com

Ferrari California HELE: Paris Motor Show 2010

The Ferrari California HELE Not surprisingly, most of the Ferrari focus at the Paris Motor Show has been on the Ferrari SA APERTA, the 599 Roadster making its first appearance. But the SA APERTA isn’t the only new Ferrari on Ferrari’s stand in Paris. Ferrari has brought along the Ferrari California HELE to Paris (and no, we don’t know why Ferrari suddenly find it necessary to SHOUT their car names), which is about as close as you’ll get to an Eco Ferrari.

Daimler considers building Mercedes C-class in U.S.

Daimler AG could move some production of the Mercedes-Benz C-class to the United States from Germany, a German newspaper reported Wednesday. The Stuttgarter Zeitung said some C-class production could be transferred to the carmaker's plant in Vance, Ala., from Sindelfingen, near Stuttgart, as part of a wider production shakeup planned by Daimler to reduce costs. In the future, the C-class sedan could be built in three locations: Bremen, Germany; Vance, Ala., and in China, the newspaper said.

Jaguar F-Type: Fearless

Jaguar is continuing its PR assault for the new F-Type with a video setting out just how special the new Jaguar F-Type will be. If there’s one thing that separates ’New Jaguar’ from ‘Old Jaguar’ it’s their willingness to embrace every opportunity to positively promote their cars at every possible turn and in every possible way. The launch of the new XJ properly started the new style of PR offensives when Jaguar managed to release what seemed like a thousand teasers for their new big Cat before we’d even seen it in the flesh, and that was a full year before the first new XJs even hit Jaguar showrooms.