Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

VW Eos BlueMotion Technology revealed

The VW Eos Bluemotion launches in the UK A New Year, but still VW are rolling out new BlueMotion Models. This time on the Eos. The usual tweaks apply to give the Eos its BlueMotion status – regenerative braking, start-stop, hill-hold and a gear change light – but this is the first time (unless we’ve missed something along the way) that VW has utilised its BlueMotion toys on a petrol engine.

Cadillac XTS 'choreographed' LED lighting explained [w/video]

The introduction of LED lighting into vehicle lamp graphics has seen manufacturers strive to create their own identifiable lighting signatures. Cadillac, for example, is looking to take this one step further with the introduction of LEDs throughout the XTS, rather than just within its light clusters. Designed to greet drivers through a choreographed sequence, 20 separate light sources begin their routine once the key fob is pressed.