Auto Meter 6945 Cobalt; Digital Pyrometer Gauge on 2040-parts.com
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Jag hops on Super Bowl ad bandwagon
Fri, 08 Nov 2013Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April. The 30-second Super Bowl commercial will run during the second half of next year's event on Feb.
News watch December 2012: today's auto industry news
Mon, 31 Dec 2012Welcome to CAR Magazine's news aggregator as we round up the daily stories in the auto industry. Top tip: news summaries are added from the top hour-by-hour Monday 31 December 2012• Despite reports earlier this month that shareholders valued Mercedes-Benz at half that of its luxury rival BMW, Mercedes CEO Dieter Zetsche has remained bullish about his ambitious targets for the carmaker's growth. 'I am confident that we will be ahead of our rivals by 2020 at the latest,' he told German newspaper Boersen-Zeitung in an interview.
Next Ford Mustang won't be retro
Mon, 19 Sep 2011"No way," was the statement from Ford design chief J Mays when asked whether the redesigned 2014 Ford Mustang will be another retro job. He says the next iteration of the pony car will follow a different road. The design for the next Ford Mustang is currently being "locked down," according to Mays.