Ford Start Concept – Beijing

Ford will unveil the Start Concept - a global city car - at the Beijing Motor Show We really didn’t see this coming – at least not yet – but Ford have pulled off a surprise ahead of the Beijing Motor Show by unveiling a Global City Car – the Ford Start Concept. We’re pretty sure this really is just a concept – although no doubt a direction pointer for Ford’s aspirations - but the 3-pot Ecoboost engine in the Ford Start is definitely not a concept engine. We’ll start with the engine in the Ford Start.

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Nissan ZEOD RC electric Le Mans racer (2013) first pictures

This amazing-looking creation is the Nissan ZEOD RC, and its Nissan's latest, bravest attamept to make the electric car cool. Combining Nissan DeltaWing looks with powertrain know-how from the Nismo Leaf RC electric racer, the ZEOD RC will compete in the 2014 24 Hours of Le Mans endurance race. Let me guess: 'ZEOD RC' is an acronym for something techy...