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MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

BMW Brilliance 5-series New Energy Vehicle (2011)

BMW has presented the first official picture of its BMW Brilliance 5-series New Energy Vehicle, a hybrid long-wheelbase 5-series which will debut at the 2011 Shanghai motor show. BMW's brilliant New Energy Vehicle? How do you know?

Brits would rather drive than walk

ALMOST HALF (47%) of all people in the UK would rather drive than walk for a journey of up to one mile and 48% drive to work instead of trying to use any other form of transport. Despite a one mile journey taking very little more time to walk than drive, only 38% of drivers said they would use their feet in place of the car for such short journeys. Even though short journeys cause the most pollution and damage to cars, half said they would still drive.