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Michelin Challenge Design 2010

Michelin Challenge Design (MCD), now entering its eighth year, is inviting designers young and old to compete in the 2010 Challenge. The first step is completing the online questionnaire, available online until April 15, 2009. The theme for the competition is Electrifying!

MINI First introduced

MINI has a new budget model - The MINI First With all things Eco the flavour of the month, and with budgets stretched in households everywhere, a cheap, entry-level budget MINI is a tempting prospect. You still get the iconic shape, and you still get a very good chassis – which translates in to good handling and a decent ride – but you’re not paying a fortune for the fripperies. After all, there are MINIs that will set you back £25k (the MINI JCW Cabriolet), but the new MINI First is a very tempting £10,950.

New BMW website shows off ActiveE data

BMW launched a new website Thursday that presents range, cost savings and environmental impact data taken from 700 ActiveE drivers (dubbed “Electronauts” by BMW … really guys?) to inform consumers about the potential savings of electric vehicles. Titled the "Electronaut Effect," BMW's BMWActivatetheFuture.com, is dedicated to the ActiveE drivers, providing even more data and allowing the drivers to compare a variety of data, including the average number of charges each car requires per day and how performance varies from the East Coast to the west. Through this site, ActiveE drivers can also see which "Electronauts" are in the top 25 based on a specified set of data points, for instance who has traveled the most miles and who has charged the vehicle the least.