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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Mullin Museum to open next month

What promises to be one of the most significant automotive-museum openings in decades will take place next month when collector Peter Mullin opens the Mullin Automotive Museum in Oxnard, Calif. Mullin is known for his love of French cars, and the museum will have more than 100 of them. Graceful and elegant Delahayes, Delages, Talbot-Lagos, Voisins, Hispano-Suizas and Bugattis will all be on hand, wrapped in voluptuous forms from coachbuilders Chapron, Figoni et Falaschi, Gangloff, Vanvooren, Labourdette, Letourneur et Marchand and Saoutchik, among others.

VW 1L and electric Audi R8 (2009) leak early

By Tim Pollard First Official Pictures 14 September 2009 13:44 As usual, the embargos are tumbling ahead of the 2009 Frankfurt motor show – with photos of the new VW 1L concept car and electric Audi R8 spreading like wildfire. Both were supposed to be surprises held for a soirée on the eve of the show. Volkswagen’s 1L concept car is Wolfsburg’s latest incarnation of its cigar-shaped two-seater.