Seat Altea Freetrack unveiled

By Tim Pollard Motor Shows 08 June 2007 10:56 Seat Altea Freetrack: the lowdown Bandwagon alert! Seat is the latest manufacturer to join the soft-roader club, with the Freetrack version of the Altea XL, unveiled at this week's Barcelona Motor Show. It joins a growing list of Skoda Scouts, Volkswagen Dunes and Renault Conquests as mass-market makers toughen up their regular models with the 4x4 look.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

VW Golf build passes 25 million

By Gareth Kent Motor Industry 30 March 2007 10:07 Thirty-three years after the first Golf, Volkswagen has just passed the 25 million milestone. As one of the pioneers of the modern hatchback genre, the Golf was a hit right from launch in 1974, and sold one million cars within three years. The 25 millionth Golf to leave the Wolfsburg gates was a Tornado Red 1.4 TSI.