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Study proves men prefer cars to women

MEN FEEL more emotion when looking at beautiful car design than they do when looking at beautiful women, new research has discovered. To coincide with the launch of its new Concept Coupe, Volvo carried out the study to see exactly what makes men and women tick when it comes to aesthetics. Images of the Concept Coupe, which has been designed to create a much more ‘expressive’ link to potential customers’ emotions, were shown to individuals who were wearing brain activity-measuring equipment in sequence with images of old or ‘ugly’ cars, crying and happy babies, plus images of people traditionally considered to be ‘beautiful’.

Michelin Challenge Design 2009 preview

The Michelin Challenge Design exhibit at the 2009 North American International Auto Show (NAIAS) will feature 11 scale models and 24 two-dimensional drawings  selected by a jury of top automotive designers. In the weeks leading up to NAIAS, Michelin Challenge Design will be profiling some of the selected participants and their work. One such participant is Zsolt Tarnok, whose 'Concept SsS' represents a new icon for America, combining design cues and traditions from the past with ultra-modern technology.

Driven: Renault Clio 4

Having pioneered the ‘small car, big-car features' trend with original version, Renault has sold over 12 million Clios since the model was launched in 1991. The box-fresh ‘91 Clio RT Renault displayed alongside its successors at the launch of the Clio 4 is testament to what a successful formula was struck. Will time be as kind to the new Clio 4?