Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

Porsche 918 Spyder: The first ride in the future game changer

Faster than the iconic Carrera GT yet more economical than parent company Volkswagen's frugal new Up supermini, Porsche's next supercar, the 762-hp gasoline-electric powered 918 Spyder, promises to offer the best of both worlds—scorching performance and ultralow consumption. Autoweek joins Porsche's engineering team for the very first test of the car that is already causing headaches in Maranello and Sant'Agata. For all of its intense promise and awesome potential, the very first running prototype of the upcoming Porsche 918 Spyder looks suspiciously like a refugee from a shadowy postapocalyptic movie set as it glides silently into view across the vast expanse of bitumen at the Nardo test track in southern Italy.

Range Rover Evoque launches in China – Hello Beijing

Range Rover Evoque launches in Beijing Land Rover may have bit of a shortage of parts for the new Range Rover Evoque, which is reportedly causing some delays for UK Evoque deliveries, but they’re still pushing on with launching the Evoque across the world. And this week it’s China, with the tag line ‘Hello Beijing’ attached to the launch. Last week Land Rover were out in India to launch the Evoque, with the Indian market getting the full range of Evoque models – that’s coupe and five-door with a choice of TD4 and SD4 diesels and the Si4 Ecoboost petrol.