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Hyundai goes K-Pop and releases an album

Hyundai has teamed up with Korean pop stars to create an album of music inspired by the new i40, New Generation i30 and Veloster. We’ve loved the way Hyundai has moved its products on from  Halford’s special to mainstream credible in quick sticks, and their PR teams have been on the ball too with good initiatives and a willingness to make things happen. But we’re not too sure how effective a new album of music by Korea’s K-Pop stars – inspired, we’re told, by the new i40, New Generation i30 and Veloster – is as a marketing tool.

1965 Maserati 3500 GT heads to Russo and Steele auction

A 1965 Maserati 3500 GT will cross the block at the Russo and Steele Collector Automobile Auction in Scottsdale, Ariz., Jan. 19-23, 2011. The vehicle is one of more than 2,000 Maserati 3500 GT models produced from 1955 through 1966.

Sonoma Historic Motorsports Festival is full

Steve Earle, the granddaddy of vintage racing in America, has picked 375 historic race cars to fill the field at his Sonoma Historic Motorsports Festival, June 5-6 at Infineon Raceway in California's wine country. "The cars are the stars," said Earle. "And when they aren't racing, they are easily accessible in this area for the fans for that up-close and personal experience of inspecting engines, talking with owners or otherwise learning more about the sport and the restoration and maintenance of vintage cars." Earle said the event will continue the tradition of the Monterey Historic Automobile Races, which he founded 37 years ago.