Autometer Pillar Gauge Pod Single 2 5/8 Ford Mustang 10102 on 2040-parts.com

Jag hops on Super Bowl ad bandwagon

Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April. The 30-second Super Bowl commercial will run during the second half of next year's event on Feb.

OFFICIAL: Spyker B6 Venator Spyder debut at Salon Prive – but you knew that

The Spyker B6 Venator Spyder (pictured) will get a UK debut at Salon Prive It’s amazing how much noise Victor Muller can make for his Spyker projects, even though we’ve seen nothing of real substance from Spyker since the Aileron. But we have seen the B6 Venator – even if it is entirely someone else’s car under the skin – and as we revealed back in July, the open-topped version of the Venator – the Spyker B6 Venator Spyder – got its first reveal at Pebble Beach earlier this month. The Venator Spyder is now heading for a proper public debt at Geneva, but as we exclusively reported back in June (well, we reported the whisper on the grapevine) Victor Muller is heading for a lobster and Champagne weekend at Salon Prive first to show the Venator Spyder.

A look at Jaguar future products

Jaguar will launch the all-new F-Type roadster next year as a halo car for the English brand. The F-Type takes styling cues from Jaguar's iconic E-Type from the 1960s and is expected to compete with cars such as the Porsche 911, said Andy Goss, CEO of Jaguar Land Rover North America. "We have to make sure the F-Type has an emotional pull similar to the Porsche 911," Goss said.