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So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.

New Lotus Elise in 2015

The 2015 Lotus Elise Of all the Lotus reveals today at the Paris Motor Show, the new Lotus Elise is perhaps the one most easily understood. After all, the current Lotus Elise has been with us for a decade and will be a rather long-in-the-tooth model by the time Lotus turns up with this replacement in 2015. Although the new Lotus Elise will be the closest to Colin Chapman’s vision of a real Lotus, it will be a bit on the pricey side, with prices starting at around £40k.

New 2013 Mazda 6 Estate revealed

Mazda has revealed the new 2013 MY Mazda6 Estate in Japan ahead of its debut at the Paris Motore Show in September. When Mazda revealed the new Mazda6 (well, most of it) a week ago, we did say we half expected they’d arrive with the new Mazda6 at the Paris Motor Show in September with the new Mazda6 Estate alongside. Looks like we were right.