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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Honda plans plant for CVT builds

Honda Motor Co. plans to build a $470 million factory in Celaya, Mexico, to assemble continuously variable transmissions. The factory will operate alongside a plant under construction that's scheduled to build the next-generation Fit hatchback and a Fit-based crossover.

Volkwagen Beetle (2012) gets GTI-spec engines

It's a Herbie GTI! Volkwagen is topping off the Beetle range with high-powered petrol and diesel variants. There are also two new special edition trimlines to choose from, and the option of a Fender-developed sound system for audiophiles.