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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Solar car built by Cambridge University crashes

The annual World Solar Challenge is taking place right now. 38 teams from all round the globe are racing 3,000km (1,864 miles) across Australia using energy from the sun alone. Unfortunately, the planned entry from the UK’s very own Cambridge University isn’t amongst them – because five days before the start the above happened.

Video: J Mays walks us around Ford EcoSport

Earlier this month, Ford unveiled its EcoSport compact SUV at the Delhi Auto Expo. The B-segment crossover is a key component in the brand's ‘One Ford' global strategy, underlined by the fact it was designed in Brazil under the direction of Joa Marcos De Oliveira Ramos. Here Ford's Group Vice President of Design and Chief Creative Officer, J Mays, talks us through the five design elements of the car.