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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Infiniti opens London design studio

Shiro Nakamura, Alfonso Albaisa and Simon Cox have officially opened Infiniti Design London, as Nissan's premium brand becomes fully separated. "We have a clear vision to make Infiniti a key premium brand," said Nakamura, senior VP of design to the assembled press. "Design is a clear defining force." The new studio is adjacent to Nissan Design Europe's base in the Paddington area of London, on the second floor of the protected Battleship Building that also houses Virgin's HQ.

Saab 9-X Biohybrid concept

By Phil McNamara First Official Pictures 03 March 2008 21:52 Saab will enter the premium hatch market around 2010, with the production version of this 9-X Biohybrid concept. Unveiled at a sneak preview on the eve of the Geneva Motor Show, the 9-X Biohybrid is a sleek, three-door hatch. It’s a rival for Audi’s A3 Sportback, BMW 1-series – and the Toyota Prius!