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Hyundai plays chauffeur to Inspirational Women

Hyundai has been busy chauffeuring the inspirational women in Tesco’s Mum of the Year in a fleet of i40s and new Santa Fes. We all know by now that Hyundai UK PR has a penchant for ‘Girl Power’, which explains why we’ve had Hyundai out playing with the Storm Model Agency and getting cosy with Harrods. Now, in the next instalment in their  ’Girls are dong it for themselves’ PR campaign, Hyundai has been busy chauffeuring the inspirational women from Tesco’s ‘Mum of the Year’ award around London, popping from the Savoy to Downing street for a bit of high-profile PR and photo opportunity, with celebs like Mel C, Denise Van Outen and Emma Forbes roped in for good measure.

Japan Car: Designs for a Crowded Globe

The Science Museum in London, UK is hosting the Japan Car: Designs for the Crowed Globe exhibition, sponsored by seven Japanese automobile manufacturers. An exploration of the car as a 'mobile cell', the exhibition has been conceived by graphic designer Kenya Hara and architect Shigeru Ban to show how Japanese design reflects the 'soil and spirit' of Japan, depicted by concept cars and models specific to the Japanese market. Speaking to Car Design News, Shigeru Ban explained how the automobile was chosen as the central element to the exhibition because it is a reflection of Japanese culture and tradition.

Where is Kinetic Design headed?

Martin Smith has been guiding Ford of Europe's design efforts since he was appointed to the position of Executive Design Director in 2004, coming straight over from an illustrious career at General Motors. During his tenure as Director of Design at GM Europe, Smith oversaw the Insignia concept car as well as much of the Opel range, including the acclaimed Astra. At Ford, Smith spearheaded the automaker's 'Kinetic Design' strategy and has since presented this vision in both concept and production car form.