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Renault Fluence launched

The new Renault Fluence is being built for the Turkish, Russian and Romanian markets Renault are aiming to make the Fluence the most attractive car in its class (their words), and say that beneath its ‘Strong, sporty interior’ it features a ‘comfortable cabin with loads of technology’. So there. The Fluence comes in at the top of the C segment in terms of size – it’s just over 15′ long – and comes pretty well equipped.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Ford Fiesta Zetec S Red and Black Editions (2014) unveiled

By Tim Pollard First Official Pictures 18 June 2014 10:07 Ford has a bold claim for its newly invigorated Fiesta Zetec S Red and Black Editions: they have a greater specific power output than a Bugatti Veyron! The downsizing trend continues apace and the new warm-hatch Fiestas are first to get a higher-output version of the 1.0-litre three-cylinder Ecoboost engine, tweaked to 138bhp thanks to variable cam timing, higher turbo boost and direct injection. Ford claims the new Fiesta specials are the most powerful 1.0-litre cars in the world.