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The car-commercial players for Super Bowl XLV

WITH VIDEOS -- Cash-strapped auto companies stood on the sidelines of the Super Bowl for a year or two, but they're about to make up for it in a hurry. By some estimates, the auto industry will buy the most time of any advertising category for the Feb. 6 game.

New Ford Kuga: Titanium and Titanium X make up 87% of sales

The new Ford Kuga is now hitting UK showrooms, and Ford has revealed that 87% of buyers are opting for the range-topping Titanium and Titanium X models. But what’s most interesting – in what is supposed to be a cash-strapped economy – is that a full 87 per cent of all the new Kugas ordered so far have been the range-topping Titanium and Titanium X models, and the average up-spend on options is another £1,000 on top of that. That means that although the Ford Kuga range starts at £21,000, 87 per cent of buyers are actually spending between £25-30k on their new compact SUV, which must warm the cockles of Ford’s heart.

2012 Fiat Punto prices revealed – starts at £9,990

The 2012 Fiat Punto costs from £9,990 Prices for the 2012 Fiat Punto have been announced, with the entry level Punto Pop 1.2 starting at £9,990. Fiat has announced prices for the 2012 Punto, with the starting point being the 1.2 litre Pop at £9,990, rising to £15,600 for the range-topping 1.3 litre Multijet, which comes with plenty of equipment including Climate, Cruise and an electric sunroof. With the launch of the 2012 Punto models there are a couple of extra engine options to choose from.