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MINI Coupe: The video adventure begins

MINI Coupe Adventure - if it's Wednesday, it must be Hong Kong Well, it wouldn’t be MINI without a new video to promote the MINI Coupe. Just days after we finally got the MINI Coupe sans camouflage – and with a gazillion photos to go with it – MINI are already on to the next step of the marketing buzz – the MINI Coupe video. Actually, we had a choice fo two ways to go; either a pile of fairly dull bits in lowish resolution that came in without a soundtrack, or a buzzy little viral-aimed ‘MINI Coupe Adventure’.

GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Frank Sinatra's Cadillac, Steve McQueen's Chevy truck to cross the block at ‘Classic California' auction

Bonhams & Butterfields is having a star-studded auction this Saturday at the Petersen Automotive Museum in Los Angeles. Lots of celebrity rides will cross the block at the event, which is being billed as a “Classic California” collection of cars, motorcycles and memorabilia. Here are some of the highlights: -- Actor/racer Steve McQueen's 1949 Chevrolet pickup will be offered for sale for the first time by his widow, Barbara Minty McQueen.